BADM 507
Behav Res Methods in Bus Admin

Credit: 4 hours.


(B ADM 407) Theory and practice of research methodology for the study of administrative, industrial, and consumer behavior and organizations; alternative methods of data collection and their strengths and weaknesses; observational, questionnaire, field, and laboratory experimentation and statistical analysis of pregathered time-series and cross-sectional data; and examples of good and bad research in business disciplines. A completed individual research project of potentially publishable nature is formally presented in class. Prerequisite: Basic inferential statistics course; credit or concurrent registration in BADM 508.