ACE 487
Consumers in the Marketplace

Credit:  3 to 4 hours.


Analysis of the interdependent relationships between marketing stimuli and the day-to-day lives of consumers with an emphasis on the processes involved when individuals or groups select, purchase, use, or dispose of products and services to satisfy their needs and desires. Consumer phenomena are discussed from multi-disciplinary perspectives and include research and theory from consumer behavior, cultural anthropology, marketing, sociology, and psychology. 3 undergraduate hours. 3 or 4 graduate hours. Prerequisite: Six hours of social science.