Spring 2007

Home

Text Only

Class Schedule

Summer 08

Spring 08

Fall 07

Summer 07

Spring 07

Fall 06

Summer 06

Spring 06

Fall 05

Summer 05

Spring 05

Fall 04

Course Catalog

Spring 08

Fall 07

Spring 07

Fall 06

Spring 06

Fall 05

Spring 05

Fall 04

Spring 04

Fall 03

Spring 03

Fall 02

Spring 02

Fall 01

Spring 01

Fall 00

Spring 00

Programs of Study

2007-2008

2006-2007

Spring 06

Fall 05

Spring 05

Fall 04

2001 - 2003
1999 - 2001
1997 - 1999
1995 - 1997

ADV 584
Advertising Consumer Behavior

Credit: 4 hours.

Examines consumer behavior as a means of shaping the communications message; use of the behavioral sciences in communication strategy. Prerequisite: Consent of department.

Available Spring 2007