ACE 433
Agribusiness Planning

Credit:  3 hours.


Important aspects in the development of a marketing plan for a new or existing product or service in the agribusiness sector. Includes development of a complete business plan for a specific firm or segment with special attention to the organization of the firm and the markets in which the firm will operate. In addition, a marketing plan will be developed for a chosen product including: market analysis; business strategy and goals; implementation; financial analysis; monitoring, and contingency planning. Computerized planning packages and presentation packages are used in the development of the final presentation. Prerequisite: ACE 231 or consent of instructor.