BADM 320
Principles of Marketing

Credit: 3 hours.

Emphasizes the concepts of planning, organization, control, and decision making as they are applied in the management of the marketing function. Provides an overview of aspects of the marketing discipline. Prerequisite: ECON 202 or equivalent (Statistics I).

Available Spring 2008

BADM 320Principles of Marketing

BADM 320
Principles of Marketing