To graduate from the advertising curriculum, a student must meet all general University and College requirements for the degree and must complete the following courses, all of which must be taken for a traditional letter grade:

Hours	Required Courses
3	ADV 300–Introduction to Advertising
3	ADV 481–Advertising Research Methods
15	Five of the following:
	ADV 410–Consumer Communications and the Public
	ADV 411–Classic Campaigns
	ADV 412–Advertising History
	ADV 450–Creative Strategy and Tactics
	ADV 483–Audience Analysis
	ADV 491–Advertising Management
	ADV 493–Social and Cult Context of Advertising
	ADV 494–Persuasion Consumer Response
15-23	College of Media electives
36-44	Subtotal in College of Media: All courses offered by or cross-listed with Advertising (ADV), Journalism (JOUR), Media Studies (COMM or MS) or the College of Media (MDIA) count in this total.
3-6	STAT 100–Statistics (or another approved basic course or course sequence in statistical methods, which currently include ECON 202, EPSY 280, MATH 161, PSYCH 235, and SOC 280). Such courses may, if they qualify, also be credited toward the requirement of advanced hours and General Education courses outside the College.)
6	ECON 102 and 103–Micro- and Macroeconomic Principles
3	BADM 320–Principles of Marketing (which may be credited toward the College requirement of advanced hours outside the College
7-8	Two of the following:
	PSYC 100–Introduction to Psychology
	SOC 100–Introduction to Sociology
	ANTH 103–Anthropology In a Changing World