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BADM 325
Consumer Behavior
Credit: 3 hours.
(B ADM 344) Studies the factors affecting customer behavior in household and organizational markets and their relevance for marketing management planning and analysis; provides an overview of explanations of consumption differences anchored in socioeconomic, demographic, cultural, and psychological processes; and surveys buyer decision-making processes and their implications for marketing strategy. Prerequisite: BADM 320
Section Information
| CRN | Type | Section | Time | Days | Location | Instructor |
| 31439 | lecture- discussion | A | 01:30 PM - 02:50 PM | MW | room 24
Wohlers Hall | Wansink, B |
| 31440 | lecture- discussion | B | 10:00 AM - 11:20 AM | TR | room 317
Gregory Hall | Otnes, C |
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