View schedules for

all classes   first 8 weeks   second 8 weeks   evenings

BADM 524
Pricing Strategy and Tactics

Credit:  4 hours.


(B ADM 424) Develops concepts and techniques for formulating and administering prices in a variety of business situations. Focuses on understanding the internal and external environment through relevant information acquisition and analysis for developing appropriate pricing strategies and tactics. Prerequisite: First year of the MBA program or equivalent.