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BADM 584
Global Marketing
Credit: 4 hours.
(B ADM 484) Analyzes marketing strategy across national boundaries, the problems of marketing within foreign countries, and the coordination of global marketing programs. Includes problems faced by the exporter, licensor, joint venture, and multinational firm. The full range of market activities are discussed from a global perspective. Prerequisite: Graduate standing
Section Information
| CRN | Type | Section | Time | Days | Location | Instructor |
| 40407 | lecture- discussion | A | 10:00 AM - 11:20 AM | MW | room 130
Wohlers Hall | Gow, H |
Departmental Approval Required
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