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ADV 494
Persuasion Consumer Response
Credit: 3 hours.
(ADV 394) Addresses what makes a mass-mediated message persuasive by reviewing theories of mass communication and persuasion, consumer information-processing, and advertising effectiveness measures. Prerequisite: ADV 481. 3 undergraduate hours. No graduate credit.
Section Information
| CRN | Type | Section | Time | Days | Location | Instructor |
| 29766 | lecture- discussion | A | 10:00 AM - 11:20 AM | TR | room 110
Speech and Hearing Clinic | Giardina, M |
3 hours
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