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ADV 494
Persuasion Consumer Response
Credit: 3 hours.
(ADV 394) Addresses what makes a mass-mediated message persuasive by reviewing theories of mass communication and persuasion, consumer information-processing, and advertising effectiveness measures. Prerequisite: ADV 481. 3 undergraduate hours. No graduate credit.
Section Information
| CRN | Type | Section | Time | Days | Location | Instructor |
| 30746 | lecture- discussion | A | 11:00 AM - 12:20 PM | TR | room 321
Gregory Hall | Teets, D |
Instructor Approval Required
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| 41497 | lecture- discussion | C | 02:00 PM - 03:20 PM | TR | room 24
Wohlers Hall | Yoon, S |
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