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ADV 585
Adv Plan and Decision Making
Credit: 4 hours.
(ADV 485) Examines the theoretical foundations of decision theory as they relate to planning and decision making in advertising; reviews concepts of strategic planning and client side operations; case studies utilized extensively. Same as COMM 585. Prerequisite: Consent of instructor
Section Information
| CRN | Type | Section | Time | Days | Location | Instructor |
| 30756 | lecture- discussion | A | 01:00 PM - 02:50 PM | W | room 123
Gregory Hall | O'Guinn, T |
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