View schedules for

all classes   first 8 weeks   second 8 weeks   evenings

BADM 328
Business-to-Business Selling

Credit:  3 hours.


(B ADM 362) Introduces the use of persuasive personal communication in attracting and retaining customers. Uses experiential learning exercises to address principles and techniques of personal selling and the administration of the selling function as it relates to the development of marketing strategy and the achievement of corporate objectives. Prerequisite: BADM 320 or consent of instructor