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BADM 534
Marketing Theory and Systems

Credit:  2 hours.


(B ADM 434) Detailed review of approaches to marketing theory. Specific emphasis on understanding the development of marketing theory and current trends in marketing thought. By a comprehensive review of selected literature, the student will be prepared to interpret and conduct research in marketing. Prerequisite: Ph.D. standing in BADM or consent of instructor.


Section Information
CRNTypeSectionTimeDays Location  Instructor
39050 lecture- discussion 01:00 PM - 03:50 PM  room 322
David Kinley Hall 
Gardner, D 
Meets 18-Jan-05 - 11-Mar-05.