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BADM 534 Marketing Theory and Systems
Credit: 2 hours.
(B ADM 434) Detailed review of approaches to marketing theory. Specific emphasis on understanding the development of marketing theory and current trends in marketing thought. By a comprehensive review of selected literature, the student will be prepared to interpret and conduct research in marketing. Prerequisite: Ph.D. standing in BADM or consent of instructor.
Section Information
| CRN | Type | Section | Time | Days | Location | Instructor |
| 39050 | lecture- discussion | A | 01:00 PM - 03:50 PM | W | room 322 David Kinley Hall | Gardner, D |
Meets 18-Jan-05 - 11-Mar-05.
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