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all classes   full term (12 week) 5/16-8/04   session 1 (4 week) 5/16-6/10   session 2 (8 week) 6/13-8/04   session 2a (1st half) 6/13-7/08   session 2b (2nd half) 7/11-8/04   evenings

ADV 300
Introduction to Advertising

Credit:  3 hours.


(ADV 281) Introduction to the practice and profession of advertising. Course material covers various functional areas of advertising and integrated brand promotion, including account planning, creative, media, research, consumer behavior, sales promotion and interactive advertising. Topics also include how advertising relates to society in cultural, social, ethical and regulatory contexts. Open to all undergraduate majors.