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all classes   full term (12 week) 5/16-8/04   session 1 (4 week) 5/16-6/10   session 2 (8 week) 6/13-8/04   session 2a (1st half) 6/13-7/08   session 2b (2nd half) 7/11-8/04   evenings

BADM 320
Principles of Marketing

Credit:  3 hours.


(B ADM 202) Emphasizes the concepts of planning, organization, control, and decision making as they are applied in the management of the marketing unction. Prerequisite: ECON 202 or equivalent (Statistics I)