Credit: 3 hours.

Introduction to the practice and profession of advertising. Course material covers various functional areas of advertising and integrated brand promotion, including account planning, creative, media, research, consumer behavior, sales promotion and interactive advertising. Topics also include how advertising relates to society in cultural, social, ethical and regulatory contexts. Open to all undergraduate majors.

Section Information
CRN	Type	Section	Time	Days	Location	Instructor
29745	lecture- discussion	A	02:30 PM - 03:50 PM	TR	room Theat Lincoln Hall	Hall, S
The section above is available to non-majors. College of Communications majors and premajors should register for Section X.
47092	lecture- discussion	P	11:00 AM - 12:20 PM	TR	room 66 Library - Main	Hall, S
The section above is open to all students. General Engineering students should enroll in this section.
45375	lecture- discussion	X	02:30 PM - 03:50 PM	TR	room Theat Lincoln Hall	Hall, S
3 hours The section above is limited to College of Communications majors and premajors and Agricultural Communications majors.

View schedules for

ADV 300Introduction to Advertising

ADV 300
Introduction to Advertising