Credit: 3 hours.

Addresses what makes a mass-mediated message persuasive by reviewing theories of mass communication and persuasion, consumer information-processing, and advertising effectiveness measures. Prerequisite: ADV 481. 3 undergraduate hours. No graduate credit.

Section Information
CRN	Type	Section	Time	Days	Location	Instructor
29766	lecture- discussion	A	09:30 AM - 10:50 AM	TR	room 112 Speech and Hearing Clinic	Glennon, I
3 hours Note: This course is open only to Advertising and Communications General majors.

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ADV 494Persuasion Consumer Response

ADV 494
Persuasion Consumer Response