Fall 2006
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BADM 325
Consumer Behavior

Credit:  3 hours.


Studies the factors affecting customer behavior in household and organizational markets and their relevance for marketing management planning and analysis; provides an overview of explanations of consumption differences anchored in socioeconomic, demographic, cultural, and psychological processes; and surveys buyer decision-making processes and their implications for marketing strategy. Prerequisite: BADM 320


Section Information
CRNTypeSectionTimeDays Location  Instructor
31439  lecture- discussion  11:30 AM - 12:50 PM TR  room 333
Armory 
Otnes, C 
31440  lecture- discussion  03:00 PM - 04:20 PM TR  room 130
Wohlers Hall 
Otnes, C