Fall 2006
pdf

View schedules for



BADM 328
Business-to-Business Selling

Credit:  3 hours.


Introduces the use of persuasive personal communication in attracting and retaining customers. Uses experiential learning exercises to address principles and techniques of personal selling and the administration of the selling function as it relates to the development of marketing strategy and the achievement of corporate objectives. Prerequisite: BADM 320 or consent of instructor


Section Information
CRNTypeSectionTimeDays Location  Instructor
47530  lecture- discussion  04:30 PM - 05:50 PM TR  room 226
Wohlers Hall 
Bradford, K