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ADV 481
Advertising Research Methods
Credit: 3 hours.
Overview of basic concepts of research methodology with particular emphasis on advertising research. Computer analysis and interpretation of actual data sets; measurement with both structured and unstructured techniques; principles of survey and experimental design. Prerequisite: ADV 300; and a specified course in statistical methods. 3 undergraduate hours. No graduate credit.
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Students must register for one discussion and one lecture section.
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Section Information
| CRN | Type | Section | Time | Days | Location | Instructor |
| 30696 | discussion- recitation | AD1 | 05:00 PM - 05:50 PM | M | room 3
Gregory Hall | Vargas, P |
| 30711 | discussion- recitation | AD2 | 06:00 PM - 06:50 PM | M | room 3
Gregory Hall | Vargas, P |
| 30719 | discussion- recitation | AD4 | 05:00 PM - 05:50 PM | W | room 3
Gregory Hall | Vargas, P |
| 30721 | discussion- recitation | AD5 | 06:00 PM - 06:50 PM | W | room 3
Gregory Hall | Vargas, P |
| 30724 | lecture | AL1 | 03:45 PM - 04:50 PM | MW | room 319
Gregory Hall | Vargas, P |
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