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ADV 584
Advertising Consumer Behavior
Credit: 4 hours.
Examines consumer behavior as a means of shaping the communications message; use of the behavioral sciences in communication strategy. Prerequisite: Consent of instructor
Section Information
| CRN | Type | Section | Time | Days | Location | Instructor |
| 30754 | lecture- discussion | A | 03:00 PM - 04:50 PM | W | room 336
Gregory Hall | Sloane, R |
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