View schedules for

all classes   first 8 weeks   second 8 weeks   EMB 2/03-5/20   evenings (4pm and later)

BADM 321
Principles of Retailing

Credit:  3 hours.


Gives a general analysis of the structure of retailing emphasizing the retailing environment and operating efficiencies; includes patronage behavior, merchandise control, pricing, promotion, location, and vendor relations; and gives special attention to emerging trends in retailing. Prerequisite: BADM 320