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all classes   first 8 weeks   second 8 weeks   EMB 2/03-5/20   evenings (4pm and later)

BADM 325
Consumer Behavior

Credit:  3 hours.


Studies the factors affecting customer behavior in household and organizational markets and their relevance for marketing management planning and analysis; provides an overview of explanations of consumption differences anchored in socioeconomic, demographic, cultural, and psychological processes; and surveys buyer decision-making processes and their implications for marketing strategy. Prerequisite: BADM 320