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all classes   first 8 weeks   second 8 weeks   EMB 2/03-5/20   evenings (4pm and later)

BADM 382
International Marketing

Credit:  3 hours.


Analyzes marketing strategy across national boundaries, the problems of marketing within foreign countries, and the coordination of global marketing programs. Includes problems faced by the exporter, licensor, joint venture, and multinational firm. The full range of market activities are discussed from a global perspective. Prerequisite: Junior standing