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all classes   first 8 weeks   second 8 weeks   EMB 2/03-5/20   evenings (4pm and later)

BADM 531
Survey Methods in Mkt Res

Credit:  4 hours.


Analysis of survey methods in marketing with emphasis on sample design, data collection, and data processing; an advanced course in the methods required to design, implement, and evaluate a research project. Same as SOC 576.