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Class Schedule
Course Catalog
Programs of Study
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View schedules forADV 400
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| CRN | Type | Section | Time | Days | Location | Instructor |
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| 10112 | independent study | ARRANGED | ||||
| Instructor Approval Required |
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| 50465 | lecture | D | ARRANGED | Berry, W | ||
| 3 hours Instructor Approval Required Topic: Advertising Across Borders - Consumerism in Neo-Emerging Markets. Students will engage in critical study of the variety of distinctive cultural factors that impact global advertising and public relations. For example: How are products such as toothpaste, cereal, cosmetics, automobiles or cell phones advertised in other countries, compared to the way those same items are promoted in the United States? What can advertising tell us about class, racial and gender divisions within a country? How is America?s ?good life? (e.g., Disney World, Bud Light, Beverly Hills, South Beach, designer running shoes, t-shirts and jeans, text-messages, etc.) advertised to international consumers? The course will look beyond the BRIC countries (Brazil, Russia, India, China) and explore consumerism in other emerging markets. In addition, the class will travel (December 26, 2007-January 11, 2008) to three major cities within the Dominican Republic and meet with professionals in advertising and public relations. Students will explore Dominican culture through visits to museums, street markets, beachside art exhibitions, and tours of historic sites of the Colonial Zone in Santo Domingo, which was founded in 1496. A professor in advertising will travel with the class as well as teach the course. Meets 15-Oct-07 - 11-Jan-08. |
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| 50467 | lecture | E | ARRANGED | Hall, S | ||
| 3 hours Instructor Approval Required Title: Advertising, Culture and Communication Contexts in Europe. This course will allow students to study consumer culture in Europe. Students will explore the relationships that exist between consumers, advertising, culture and the communications industry in Europe with an emphasis on the cities of London and Paris. To increase their knowledge and understanding of how consumer culture abroad differs from American contexts, students will participate in industry immersion activities with organizations, people and practices associated with advertising, public relations, integrated marketing communications and media. The course will include cultural immersion activities, interactive sessions with communications professionals/organizations and applied learning projects to enhance their overall learning experience. The majority of travel (December 26, 2007-January 11, 2008) will occur in London, with a three day trip to Paris. Meets 15-Oct-07 - 11-Jan-08. |
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| 49679 | lecture- discussion | K | 05:00 PM - 07:50 PM | W | room 145 Armory | Mincyte, D |
| 3 hours This course is open only to Advertising majors and Agricultural Communications majors. Topic: Fit, Fat and Fashion: Body Image in Advertising and Consumer Culture. This course examines body images in advertising and consumer culture. Students will learn about cultural, political and economic factors shaping representations of human bodies in the media. This course will increase students' sophistication in understanding the issues of representing race, gender, age, health and social status. This course will also cover public health effects of poor body image and its role in contemporary nutrition marketing. |
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| 49762 | lecture- discussion | L | 05:00 PM - 07:50 PM | T | room 145 Armory | Stein, M |
| 3 hours This course open only Advertising majors, and Agricultural Communications majors. TOPIC: PR and Promotions. This course addresses public relations strategy and practice, promotions, publicity campaigns, and media writing. |
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| 50848 | conference | NSA | ARRANGED | Hall, S | ||
| 3 hours Instructor Approval Required Note: SUBARU campaign This is an advertising/integrated communication campaign course. Instructor permission is required. |
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| 49682 | lecture- discussion | V | 06:00 PM - 08:50 PM | M | room 242 Bevier Hall | Nelson, M |
| 3 hours This section is open only to College of Communications majors and premajors and Agricultural Communications majors. Topic: Contemporary Issues in Global Advertising and Consumer Behavior Meets with ADV 590-V (CRN 49683) Students must have completed ADV 300. This course introduces students to the understanding of culture from anthropological and psychological perspectives with a focus on subjective perceptions and shared understandings (values, attitudes, lifestyles, rituals). Students then discover and apply the consequences of cultural similarities and differences to the understanding of advertising and consumer behavior. A variety of communication problems are presented through case studies, with emphasis on effectiveness and ethics, in a range of international contexts. Students also gain an understanding of glbalization issues, and the political, economic, and regulatory framework within which global advertising professionals must operate. |
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