ADV 494
Persuasion Consumer Response

Credit: 3 hours.

Addresses what makes a mass-mediated message persuasive by reviewing theories of mass communication and persuasion, consumer information-processing, and advertising effectiveness measures. 3 undergraduate hours. No graduate credit. Prerequisite: ADV 481.

Section Information
CRN	Type	Section	Time	Days	Location	Instructor
29766	lecture- discussion	A	09:30 AM - 10:50 AM	TR	room 328 Armory	Glennon, I
3 hours Note: This course open only to College of Communications majors and premajors and Agricultural Communications majors. Please note the stated prerequisites. The registration system may temporarily allow you to select this course even if you do not meet the prerequisites, but it eventually will catch this problem and cancel your registration, by which time it may be difficult for you to find an alternative.

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ADV 494Persuasion Consumer Response

ADV 494
Persuasion Consumer Response