ADV 584
Advertising Consumer Behavior

Credit: 4 hours.

Examines consumer behavior as a means of shaping the communications message; use of the behavioral sciences in communication strategy. Prerequisite: Consent of department.

Section Information
CRN	Type	Section	Time	Days	Location	Instructor
50321	lecture- discussion	A	10:00 AM - 11:50 AM	M	room 137 Armory	Oswald, L

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ADV 584Advertising Consumer Behavior

ADV 584
Advertising Consumer Behavior