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RST 320
Leisure Services Marketing

Credit:  3 hours.


Application of marketing concepts to the delivery of leisure services. Introduces consumer decision theory analysis. Provides an integrative study of the methods and models for developing and evaluating alternative marketing strategies.


Section Information
CRNTypeSectionTimeDays Location  Instructor
42930  lecture- discussion  A 03:00 PM - 04:15 PM MW  room 209
Huff Hall 		Schwartz, Z 
3 hours


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