Spring 2007
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ADV 450
Creative Strategy and Tactics

Credit:  3 hours.


Explores theories of creativity; situates creativity and creative practices within the social structure of an advertising agency; examines the role of creative strategy in the development of advertising; exposes students to the practice of creating advertisements. 3 undergraduate hours. No graduate credit. Prerequisite: ADV 300.


Advertising majors will be given first priority. Students must register for one lab and one lecture section.

Section Information
CRNTypeSectionTimeDays Location  Instructor
30727  laboratory  AB1 11:00 AM - 12:50 PM  room 31
Gregory Hall 
Sheldon, P; Mitchell-Ware, A 
30732  laboratory  AB2 11:00 AM - 12:50 PM  room 31
Gregory Hall 
Sheldon, P; Ali, A 
30734  laboratory  AB3 01:00 PM - 02:50 PM  room 31
Gregory Hall 
Sheldon, P; Olmstead, G 
30735  laboratory  AB4 09:00 AM - 10:50 AM  room 31
Gregory Hall 
Sheldon, P; Olmstead, G 
47184  laboratory  AB5 09:00 AM - 10:50 AM  room 31
Gregory Hall 
Sheldon, P; Mitchell-Ware, A 
30737  lecture  AL1 10:00 AM - 10:50 AM MW  room 223
Gregory Hall 
Sheldon, P 
Note: This course is open to Advertising, Communications General and Agricultural Communications majors only. Students should register for the lecture AND one lab.