Spring 2007
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ADV 481
Advertising Research Methods

Credit:  3 hours.


Overview of basic concepts of research methodology with particular emphasis on advertising research. Computer analysis and interpretation of actual data sets; measurement with both structured and unstructured techniques; principles of survey and experimental design. Prerequisite: ADV 300 and a specified course in statistical methods. 3 undergraduate hours. No graduate credit.


Students must register for one discussion and one lecture section.

Section Information
CRNTypeSectionTimeDays Location  Instructor
30696  discussion- recitation  AD1 05:00 PM - 05:50 PM  room 3
Gregory Hall 
Oh, S 
30711  discussion- recitation  AD2 06:00 PM - 06:50 PM  room 3
Gregory Hall 
Gerhardstein, J 
30715  discussion- recitation  AD3 07:00 PM - 07:50 PM  room 3
Gregory Hall 
Gerhardstein, J 
30719  discussion- recitation  AD4 05:00 PM - 05:50 PM  room 3
Gregory Hall 
Oh, S 
30721  discussion- recitation  AD5 06:00 PM - 06:50 PM  room 3
Gregory Hall 
Oh, S 
30724  lecture  AL1 03:45 PM - 04:50 PM MW  room 192
Lincoln Hall 
Nelson, M 
Prerequisite: ADV 300 and a specified course in statistical methods.