Credit: 3 hours.

Overview of basic concepts of research methodology with particular emphasis on advertising research. Computer analysis and interpretation of actual data sets; measurement with both structured and unstructured techniques; principles of survey and experimental design. Prerequisite: ADV 300 and a specified course in statistical methods. 3 undergraduate hours. No graduate credit.

Students must register for one discussion and one lecture section.

Section Information
CRN	Type	Section	Time	Days	Location	Instructor
30696	discussion- recitation	AD1	05:00 PM - 05:50 PM	M	room 3 Gregory Hall	Oh, S
30711	discussion- recitation	AD2	06:00 PM - 06:50 PM	M	room 3 Gregory Hall	Gerhardstein, J
30715	discussion- recitation	AD3	07:00 PM - 07:50 PM	M	room 3 Gregory Hall	Gerhardstein, J
30719	discussion- recitation	AD4	05:00 PM - 05:50 PM	W	room 3 Gregory Hall	Oh, S
30721	discussion- recitation	AD5	06:00 PM - 06:50 PM	W	room 3 Gregory Hall	Oh, S
30724	lecture	AL1	03:45 PM - 04:50 PM	MW	room 192 Lincoln Hall	Nelson, M
Prerequisite: ADV 300 and a specified course in statistical methods.

View schedules for

ADV 481Advertising Research Methods

ADV 481
Advertising Research Methods