Spring 2007
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ADV 494
Persuasion Consumer Response

Credit:  3 hours.


Addresses what makes a mass-mediated message persuasive by reviewing theories of mass communication and persuasion, consumer information-processing, and advertising effectiveness measures. Prerequisite: ADV 481. 3 undergraduate hours. No graduate credit.


Section Information
CRNTypeSectionTimeDays Location  Instructor
30746  lecture- discussion  11:00 AM - 12:20 PM TR  room 140
Burrill Hall 
Glennon, I 
Note: Students must have already taken ADV 481