Credit: 3 hours.

Addresses what makes a mass-mediated message persuasive by reviewing theories of mass communication and persuasion, consumer information-processing, and advertising effectiveness measures. Prerequisite: ADV 481. 3 undergraduate hours. No graduate credit.

Section Information
CRN	Type	Section	Time	Days	Location	Instructor
30746	lecture- discussion	A	11:00 AM - 12:20 PM	TR	room 140 Burrill Hall	Glennon, I
Note: Students must have already taken ADV 481

View schedules for

ADV 494Persuasion Consumer Response

ADV 494
Persuasion Consumer Response