Spring 2007
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ADV 583
Advertising in Communication

Credit:  4 hours.


Advertising messages from the perspective of attitude and persuasive communication theories. Application of theory to advertising communication issues. Prerequisite: ADV 481 or equivalent undergraduate research course and consent of department.


Section Information
CRNTypeSectionTimeDays Location  Instructor
39515  lecture- discussion  02:30 PM - 04:20 PM  room 123
Gregory Hall 
Mincyte, D 
Note: This course is open only to graduate students.