Credit: 4 hours.

Examines consumer behavior as a means of shaping the communications message; use of the behavioral sciences in communication strategy. Prerequisite: Consent of department.

Section Information
CRN	Type	Section	Time	Days	Location	Instructor
30754	lecture- discussion	A	03:00 PM - 04:50 PM	W	room 123 Gregory Hall	Oswald, L
Note: This course is open only to graduate students.

View schedules for

ADV 584Advertising Consumer Behavior

ADV 584
Advertising Consumer Behavior