Spring 2007
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ADV 587
Graduate Seminar

Credit:  2 hours.


Provides advertising students and faculty the opportunity to interact on current topics. Must be repeated by master's program graduate students for a total of 4 hours. Prerequisite: Consent of department.


Section Information
CRNTypeSectionTimeDays Location  Instructor
39510  lecture- discussion  03:00 PM - 04:50 PM  room 123
Gregory Hall 
Mincyte, D 
Note: This course is open only to graduate students. Topic: "New Directions in Advertising: Green Consumerism?" This course examines environmentally conscious and health oriented consumption. Students will learn about motivations and philosophies behind fast growing organic food and health product markets and environmental communication strategies implied in promoting green products.