Spring 2007
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BADM 420
Advanced Marketing Management

Credit:  3 hours.


Integrative study of methods and models for marketing decision-making; emphasizes the application of analytical tools and behavioral and quantitative models to marketing decision-making. Uses lectures, case studies and simulation exercises. 3 undergraduate hours. Prerequisite: BADM 322 and BADM 325


Section Information
CRNTypeSectionTimeDays Location  Instructor
43943  lecture- discussion  02:30 PM - 03:50 PM TR  room 245
Wohlers Hall 
Alexandre, M