Credit: 2 hours.

Detailed review of approaches to marketing theory. Specific emphasis on understanding the development of marketing theory and current trends in marketing thought. By a comprehensive review of selected literature, the student will be prepared to interpret and conduct research in marketing. Prerequisite: Ph.D. standing in BADM or consent of instructor.

Section Information
CRN	Type	Section	Time	Days	Location	Instructor
39050	lecture- discussion	A	01:00 PM - 03:50 PM	R	room 126 Wohlers Hall	Otnes, C
Meets 12-Mar-07 - 02-May-07.
2 hours Meets March 12 - May 2, 2007. (2 hours)

View schedules for

BADM 534Marketing Theory and Systems

BADM 534
Marketing Theory and Systems