Spring 2007
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BADM 534
Marketing Theory and Systems

Credit:  2 hours.


Detailed review of approaches to marketing theory. Specific emphasis on understanding the development of marketing theory and current trends in marketing thought. By a comprehensive review of selected literature, the student will be prepared to interpret and conduct research in marketing. Prerequisite: Ph.D. standing in BADM or consent of instructor.


Section Information
CRNTypeSectionTimeDays Location  Instructor
39050  lecture- discussion  01:00 PM - 03:50 PM  room 126
Wohlers Hall 
Otnes, C 
Meets 12-Mar-07 - 02-May-07.

2 hours
Meets March 12 - May 2, 2007. (2 hours)