Fall 2008
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2008-2009


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ADV 481
Advertising Research Methods

Credit:  3 hours.


Overview of basic concepts of research methodology with particular emphasis on advertising research. Computer analysis and interpretation of actual data sets; measurement with both structured and unstructured techniques; principles of survey and experimental design. Course information: 3 undergraduate hours. No graduate credit. Prerequisite: ADV 300 and a specified course in statistical methods.


Students must register for one discussion and one lecture section.

Section Information
CRNTypeSectionTimeDays Location  Instructor
36403  discussion- recitation  AD1 06:00 PM - 06:50 PM M  room 3
Gregory Hall 		Oh, S 
36404  discussion- recitation  AD2 05:00 PM - 05:50 PM R  room 3
Gregory Hall 		Oh, S 
36407  discussion- recitation  AD3 06:00 PM - 06:50 PM R  room 3
Gregory Hall 		Oh, S 
36408  discussion- recitation  AD4 05:00 PM - 05:50 PM W  room 1
Gregory Hall 		Yang, J 
36411  discussion- recitation  AD5 06:00 PM - 06:50 PM W  room 1
Gregory Hall 		Yang, J 
36414  discussion- recitation  AD6 05:00 PM - 05:50 PM T  room 3
Gregory Hall 		Yang, J 
36416  discussion- recitation  AD7 06:00 PM - 06:50 PM T  room 3
Gregory Hall 		Yang, J 
36401  lecture  AL1 02:00 PM - 03:20 PM TR  room 24
Wohlers Hall 		Vargas, P 
Note: This course open to Advertising majors and Agricultural Communications majors only. Please note the stated prerequisites. The registration system may temporarily allow you to select this course even if you do not meet the prerequisites, but it eventually will catch this problem and cancel your registration, by which time it may be difficult for you to find an alternative.
51333  lecture  AL2 03:30 PM - 04:50 PM TR  room 24
Wohlers Hall 		Vargas, P 
Note: This course open to Advertising majors and Agricultural Communications majors only. Please note the stated prerequisites. The registration system may temporarily allow you to select this course even if you do not meet the prerequisites, but it eventually will catch this problem and cancel your registration, by which time it may be difficult for you to find an alternative.


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University of Illinois at Urbana-Champaign
2006 The Board of Trustees at the University of Illinois