ADV 584
Advertising Consumer Behavior

Credit: 4 hours.

Examines consumer behavior as a means of shaping the communications message; use of the behavioral sciences in communication strategy. Prerequisite: Consent of department.

Section Information
CRN	Type	Section	Time	Days	Location	Instructor
50321	lecture- discussion	A	12:30 PM - 01:50 PM	TR	room 123 Gregory Hall	Mincyte, D
Note: This course is open only to graduate students in the Advertising major.

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ADV 584Advertising Consumer Behavior

ADV 584
Advertising Consumer Behavior