Fall 2008

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BADM 525
New Product Development

Credit:  2 or 4 hours.


The decisions on the firm's total market offer, including such topics as use of market analysis in making decisions on assortment, product development, pricing, packaging, branding, and sales forecasting; coordination of these decisions and actions with market communications, physical movement, production, finance, and the overall goals and policies of the firm; and emphasizes the use of analytic and research methods in making assortment and product decisions. Prerequisite: BADM 520 or first year of MBA program or equivalent.


Section Information
CRNTypeSectionTimeDays Location  Instructor
50471  lecture- discussion  08:30 AM - 09:50 AM TR  room 2043
1BIF 
Kreuzbauer, R 
4 hours

48198  lecture- discussion  MST 10:00 AM - 11:20 AM TR  room 2043
1BIF 
Kreuzbauer, R 
2 hours
Restricted to MS-Tech Students.
Meets 20-Oct-08 - 10-Dec-08.